Journey Beyond announced as presenting partnership for acclaimed South Australian food and wine festival Tasting Australia
South Australian Tourism Minister Zoe Bettison alongside Justine Lally Executive General Manager – Marketing at Journey Beyond announced Journey Beyond, Australia’s leading experiential tourism group, as the new presenting partner for Tasting Australia.
“Central to all Journey Beyond experiences is our passion and commitment to taking guests beyond the ordinary and creating unforgettable moments. This makes us the perfect partner for Tasting Australia. Our most cherished memories often intertwine exceptional flavours and culinary experiences with the thrill of travel and the joy of discovering something new. They serve as a reminder that life is an unforgettable journey to be savoured.” Lally said.
Minister for Tourism Zoe Bettison says, “Tasting Australia has become a key fixture on our state’s events calendar, and we’re thrilled to welcome Journey Beyond as the presenting partner for this iconic festival. This partnership brings together South Australia’s finest food experiences with Australia’s leading experiential travel company, Journey Beyond and its exceptional travel offerings, creating new opportunities to showcase our state’s unique food culture to a wider audience.”
Chris Tallent Chief Executive Officer at Journey Beyond says, “Just like Tasting Australia, Journey Beyond plays an important role in the state’s visitor economy with over 85,000 guests travelling to South Australia annually onboard our iconic rail journeys The Ghan, Great Southern, Indian Pacific and Overland. We are delighted to partner with Tasting Australia and provide a platform to showcase Journey Beyond’s incredible experiential travel offerings across our magnificent state and country.
Journey Beyond naturally aligns with Tasting Australia as our commitment to exceptional food and wine experiences elevate the travel journey. On board trains like The Ghan, Indian Pacific, and Great Southern, guests are treated to multi-course meals crafted by talented onboard chefs. These culinary offerings celebrate the rich diversity of Australia’s seasonal regional produce, creating a unique dining experience that highlights local flavours and ingredients specific to the region the trains traverse.”
Partnering with Tasting Australia allows Journey Beyond to showcase these extraordinary culinary journeys, celebrating the intersection of travel and gastronomy. Together, they embody the essence of Australian hospitality, bringing together food lovers and travellers in an unforgettable exploration of South Australia.
Justine Lally Executive General Manager Marketing at Journey Beyond says, “We are super excited to be presenting Tasting Australia, and to showcase Journey Beyond’s iconic Australian travel experiences to food and wine lovers from across the country. Join us for unforgettable moments in a unique activation and hub at Town Square which will amplify the incredible experiences and sensory delights that Journey Beyond delivers to our guests year-round, we can’t wait to welcome you to Tasting Australia in 2025.”
Karena Armstrong, Tasting Australia Festival Director says, “Journey Beyond’s commitment to offering extraordinary travel experiences aligns perfectly with the ethos of Tasting Australia. Together, we will create unforgettable moments for festival-goers, showcasing the very best of our state’s food and drink while opening up new ways for visitors to experience South Australia. This partnership will add a whole new dimension to the festival and we can’t wait to share more.”
The 2025 festival program will be on sale from Thursday 5 December at tastingaustralia.com.au Tasting Australia presented by Journey Beyond runs for 10 days from Friday 2 – Sunday 11 May across Adelaide and regional South Australia.
Tasting Australia By Train is the first event to be announced for the 2025 festival. A 10-hour culinary journey onboard the Overland featuring The Ghan lounge and dining carriage. Last year’s inaugural event sold out to make sure you can reserve your ticket join the waitlist now via tastingaustralia.com.au
