Journey Beyond, Australia’s leading experiential tourism group is excited to announce it is a major broadcast partner of Nine’s Summer of Tennis. Taking audiences from ‘Centre Court to the Red Centre’ this summer. The new campaign follows on from the success of Journey Beyonds first brand-led campaign aligned to the Olympics broadcast.
This campaign will continue to capture the essence of Journey Beyond’s manifesto and guest promise, ‘we go further, to take you beyond.’ It speaks to the unparalleled access Journey Beyond has across its collection of 16 brands and 200 unique experiences with an aim to drive greater awareness of Journey Beyond as the curator of Australia’s most memorable and iconic travel experiences, highlighting the breadth and depth of the group.
“The new year is all about renewed energy, and fresh excitement for the year ahead – where audiences are looking for inspiration and ideas particularly for their next holiday. Anchoring our first major campaign of the year to the Australian Open is our Open invitation to convert that inspiration into Australian travel, and for travellers to Go Beyond in 2026.” says Justine Lally, Executive General Manager – Marketing at Journey Beyond.
This media activity will cement Journey Beyond’s position as Australia’s leader of experiential travel.
Special offers to allow your clients to ‘Go Beyond in 2026’ will run alongside the campaign for The Ghan, Indian Pacific and Great Southern, and Outback Spirits 2026 seasons. With our best pre-release and advance purchase pricing now available and guaranteed, further incentivising your clients to get out explore Australia.
Significant investment has gone into the integrated campaign, ensuring awareness and excitement of Journey Beyond’s portfolio. A series of television commercials, sponsor billboards, integrations within the Summer of Tennis telecast, The Today Show and Nine radio across including 3AW and 2GB. The campaign will run across the entire duration of ‘Summer of Tennis’, leveraging Journey Beyond’s iconic hero brands, The Ghan and Indian Pacific and small group tour operator Outback Spirit. This will be supported by campaign extensions across print, social and digital for all of Journey Beyond’s portfolio of brands.
“It’s a grand slam!
Nine’s Summer of Tennis begins with the Brisbane International December 29, and runs through to the Australian Open 12 to 26 January 2025.
